Freelance client work / Art Direction / Digital Design
I consulted and collaborated with the Director of Marketing at LexShares to deliver a visual redesign that would paint LexShares as a cutting-edge digital brand.
The goal was to push litigation finance into the modern era. The current state of the website before consulting was far behind the competition. I evaluated a selection of the client’s desired web experiences that had similar business models and set to emulate and exceed the current design trends for this digital business.
A lot of what went into the design exercise was trying to enhance the experience without deviating too far from the brand. Luckily a smart, rich color palette of purple and blue was available and those two colors helped to anchor the rebrand. This palette mixed with the richness of black and impactful photography is what really solidified the brand. We moved away from a very bare, monochromatic experience and added some gravity and professionalism with these dark, rich tones. Along with this new direction, I made sure that contrast and accessibility were a central focus to ensuring all potential clients and investors could successfully interface with the new website.